INTERNATIONAL
SEONGSU · K-BEAUTY SELECT SHOP
Seongsu Select Shop SUN+MOON
K-Beauty Curation
2F of the K-BRAND HOUSE, Seongsu-dong.
A beauty select shop run by the company that discovers and distributes the brands itself.
Why SUN+MOON among Seongsu select shops
SUN+MOON (sunplusmoon) is a beauty select shop operated directly by a distributor. Only K-beauty brands proven by real sales data across special sales channels (home shopping, live commerce, group buying, pop-ups) and export channels make it onto the shelves — products that get repurchased, not just products that trend.
Skincare, body and lifestyle products are arranged along two axes: SUN (energy, vitality) and MOON (recovery, calm). Visitors choose by the rhythm they need right now rather than by a skin-concern checklist.
Brands in store
SUN+MOON curates a growing line-up of K-beauty and lifestyle brands, including KIWIGLOW, W.LAB, SUMUADI, ONSOOB, TREED, CH6, JAUNKYEOL, ESSENHERB. New brands are validated in the Seongsu store first, then expanded to the online mall and to special sales channels and overseas channels.
KIWIGLOW — Vegan-certified skincare that wakes up daytime skin with Jeju lotus and gold kiwi.
W.LAB — The original 'bare-face tone-up' — a daily base between skincare and makeup.
SUMUADI — Marine-derived ingredients and panthenol to calm irritated skin.
ONSOOB — Body care and home fragrance that feel like standing in a forest.
TREED — Mildly acidic body care scented with plum, orchid, bamboo and pine.
CH6 — A scalp line designed around scalp condition — the night scalp routine.
JAUNKYEOL — Eastern herbal records meet modern science: slow-brewed oriental derma.
ESSENHERB — Herb solutions focused on skin essentials, soothed with tea tree.
Same building: the YIEYIE fashion showroom
The K-BRAND HOUSE also hosts the showroom of our own fashion brand YIEYIE, making SUN+MOON one of the few Seongsu-dong select shops where beauty and fashion share a single space. YIEYIE's pop-ups, including Lotte Department Store Myeongdong, are covered in our newsroom.
Visit
Address: 2F (YIEYIE showroom on 1F), 12 Seongsui-ro 12-gil, Seongdong-gu, Seoul (under 10 minutes on foot from Seongsu Station, Exit 3). Open daily (Monday to Sunday), 11:00–20:00. Online orders ship from the official mall sunplusmoon.com.
Brand listing & collaboration
K-beauty and lifestyle brands seeking a Seongsu retail presence, and partners planning pop-ups or collaborations, can send proposals to business@zerobase-intl.com. Listed brands are also reviewed for our special-channel and export distribution.
Map
FAQ
Where is the SUN+MOON select shop in Seongsu?
2F of the K-BRAND HOUSE (YIEYIE showroom on 1F), 12 Seongsui-ro 12-gil, Seongdong-gu, Seoul — under 10 minutes on foot from Seongsu Station, Exit 3.
How do I get there from Seongsu Station?
Take Exit 3 of Seongsu Station (Line 2) and walk along Seongsui-ro toward Musinsa Mega Store Seongsu (62 Seongsui-ro). Turn into Seongsui-ro 12-gil, pass Seongsu Darak, and SUN+MOON is on the 2nd floor of the building opposite Guemguem Seongsu (11 Seongsui-ro 12-gil), above the YIEYIE showroom. Under 10 minutes on foot — see the map on this page.
Is tax-free shopping available?
Yes. Tax-free (VAT refund) shopping is available for international visitors — please show your passport at checkout.
Which payment methods do you accept?
Cards as well as overseas mobile payments such as Alipay and WeChat Pay.
Which K-beauty brands do you carry?
Brands including KIWIGLOW, W.LAB, SUMUADI, ONSOOB, TREED, CH6, JAUNKYEOL, ESSENHERB. All are Korean beauty and lifestyle brands proven in our distribution channels, refreshed each season.
Can I buy online?
Yes — the official mall is sunplusmoon.com.
How can a brand get listed?
Send a brand deck and product details to business@zerobase-intl.com. We review Seongsu retail listing together with special-channel and export opportunities.