SEONGSU · K-BEAUTY SELECT SHOP
Floors 1–2 of the K-BRAND HOUSE, Seongsu-dong.
A beauty select shop run by the company that discovers and distributes the brands itself.
SUN+MOON is a beauty select shop operated directly by a distributor. Only K-beauty brands proven by real sales data across special sales channels (home shopping, live commerce, group buying, pop-ups) and export channels make it onto the shelves — products that get repurchased, not just products that trend.
Skincare, body and lifestyle products are arranged along two axes: SUN (energy, vitality) and MOON (recovery, calm). Visitors choose by the rhythm they need right now rather than by a skin-concern checklist.
SUN+MOON curates eight K-beauty and lifestyle brands: KIWIGLOW, W.LAB, SUMUADI, ONSOOB, TREED, CH6, JAUNKYEOL, ESSENHERB. New brands are validated in the Seongsu store first, then expanded to the online mall and to special sales channels and overseas channels.
KIWIGLOW — Vegan-certified skincare that wakes up daytime skin with Jeju lotus and gold kiwi.
W.LAB — The original 'bare-face tone-up' — a daily base between skincare and makeup.
SUMUADI — Marine-derived ingredients and panthenol to calm irritated skin.
ONSOOB — Body care and home fragrance that feel like standing in a forest.
TREED — Mildly acidic body care scented with plum, orchid, bamboo and pine.
CH6 — A scalp line designed around scalp condition — the night scalp routine.
JAUNKYEOL — Eastern herbal records meet modern science: slow-brewed oriental derma.
ESSENHERB — Herb solutions focused on skin essentials, soothed with tea tree.
The K-BRAND HOUSE also hosts the showroom of our own fashion brand YIEYIE, making SUN+MOON one of the few Seongsu-dong select shops where beauty and fashion share a single space. YIEYIE's pop-ups, including Lotte Department Store Myeongdong, are covered in our newsroom.
Address: 1–2F, 12 Seongsui-ro 12-gil, Seongdong-gu, Seoul (walking distance from Seongsu Station). Opening hours and holidays are posted on Instagram @sunplusmoon_official; you can also ask by email. Online orders ship from the official mall sunplusmoon.com.
K-beauty and lifestyle brands seeking a Seongsu retail presence, and partners planning pop-ups or collaborations, can send proposals to business@zerobase-intl.com. Listed brands are also reviewed for our special-channel and export distribution.
Floors 1–2 of the K-BRAND HOUSE, 12 Seongsui-ro 12-gil, Seongdong-gu, Seoul — walking distance from Seongsu Station.
Eight brands: KIWIGLOW, W.LAB, SUMUADI, ONSOOB, TREED, CH6, JAUNKYEOL, ESSENHERB. All are Korean beauty and lifestyle brands proven in our distribution channels, refreshed each season.
Yes — the official mall is sunplusmoon.com.
Send a brand deck and product details to business@zerobase-intl.com. We review Seongsu retail listing together with special-channel and export opportunities.