ZEROBASE INTERNATIONAL serves as agency for VT Cosmetics Mexico City pop-up store
September 19 – October 5, 2025 · downtown Mexico City · in partnership with local entity KONTACTUS
ZEROBASE INTERNATIONAL Co., Ltd. (CEO Kang Seung-bo) planned the Mexico City pop-up store 'Bienvenidos a VT' for K-beauty brand VT Cosmetics, acting as its agency. The company connected VT Cosmetics with KONTACTUS, a local entity in Mexico, and handled the overall planning of the pop-up operation.
The pop-up ran for 17 days from September 19 to October 5, 2025, at Calle Río Elba 20 in the Cuauhtémoc district of Mexico City. In a space of about 264 square meters, product experience zones and photo zones were set up to showcase VT Cosmetics' flagship products, including the Reedle Shot and PDRN lines.
A total of 1,425 people visited over the 17 days, of whom 464 made purchases, recording a visitor-to-buyer conversion rate of 33%. Women in their 20s and 30s made up 75% of visitors, with dwell times ranging from a minimum of 15 minutes to over an hour.
The event also delivered strong promotional results. Eighty-nine local Mexican influencers visited the store and created content, with a combined follower count of 40.84 million. Fifty-three social media posts (29 on Instagram, 24 on TikTok) generated approximately 950,000 views and 330,000 ad impressions. Coverage across 51 local media channels produced 107 articles.
In this project, ZEROBASE INTERNATIONAL served as an agency connecting a Korean brand with a local distribution partner. The company provides local infrastructure and networks that are difficult for brands to access when entering overseas markets directly, offering a one-stop service from pop-up planning to settlement.
ZEROBASE INTERNATIONAL Co., Ltd. is a K-brand distribution and curation company based in Seongsu, Seoul. It operates on four pillars: domestic distribution (home shopping and online malls), the Seongsu flagship complex, global export, and brand incubation.