ZEROBASE INTERNATIONAL connects ENHYPEN's immersive exhibition to Seoul — joining as the agent linking the licensee and Lotte World

ZEROBASE INTERNATIONAL Co., Ltd. (CEO Kang Seung-bo) has joined the Seoul run of 'House of Vampire ~Dive into ENHYPEN Chronicle~', an immersive exhibition by the global group ENHYPEN, as an agent. The exhibition runs for 46 days, from August 13 to September 27, at Ara Art Center in Jongno-gu, Seoul.

ZEROBASE INTERNATIONAL connected MuseM Co., Ltd., the master licensee that received the exhibition rights from HYBE JAPAN, with Lotte World, which is presenting the exhibition in Korea. While the exhibition was being brought to Seoul, the company supported discussions and communication between the two sides; the two companies handled the exhibition's operation and contracts directly.

The exhibition traces five years of ENHYPEN's activities through album-themed rooms, from the debut album 'BORDER : DAY ONE' to the repackage of the second full-length album, 'ROMANCE : UNTOLD -daydream-'. First shown in Tokyo in February this year, the content makes its Korean debut with this Seoul exhibition.

Visitors enter a mansion under the premise of being invited as kin of the vampires, and follow ENHYPEN's story through special effects and installation-based content in each themed room. The exhibition also features an interactive format in which the ending changes according to visitors' choices, handwritten messages from the members, and official merchandise tied to the exhibition.

"We took on the role of connecting rights holders and partners so that K-pop IP content already proven overseas could meet fans in Korea," said Kang Seung-bo, CEO of ZEROBASE INTERNATIONAL. "We will keep broadening our connections so that K-brands and K-content can meet the right partners."

ZEROBASE INTERNATIONAL Co., Ltd. is a K-brand distribution and curation company based in Seongsu-dong, Seoul. It operates on four pillars: domestic distribution (special channels such as live commerce, group buying and pop-ups), the Seongsu flagship complex, global export, and brand incubation.