ZEROBASE INTERNATIONAL opens K-beauty curation store SUN+MOON — from brand discovery to global distribution

ZEROBASE INTERNATIONAL Co., Ltd. (CEO Kang Seung-bo) has opened SUN+MOON, a K-beauty curation store that connects domestic and global distribution from its base in Seongsu, Seoul. SUN+MOON fills the gap between large multi-brand retailers and single-brand stores, and opened its Seongsu offline store on August 27.

SUN+MOON selects just 20 brands out of the thousands in K-beauty. The number of brands is fixed at 20, the selection criteria are made public, and a brand has to leave before a new one can come in. For customers, this means less time choosing and a 'no-fail' selection; for brands, a low barrier to entry and shared distribution.

Products are classified not by function or category but by the rhythm of the day. Curated along two axes — daytime vitality (SUN) and nighttime recovery (MOON) — the lineup lets customers build combinations that fit their own day. Premium gift sets that bundle multiple brands by rhythm are also available year-round.

The Seongsu store serves as the base for discovery, experience, and validation. Brands validated there are then taken to overseas B2B buyers, global online channels (the brand's own mall, Amazon, Qoo10, Shopee, Alibaba), and pop-ups in Korea and abroad. SUN+MOON held pop-ups at Yongsan I'PARK Mall in April and in Fukuoka in August, and following its official Korean online mall (sunplusmoon.com), its global online mall opens on September 7.

For a partner brand, one listing means entering four channels at once.

"Large stores carry too many brands to choose from, while small brands lack the strength to go global on their own," said Kang Seung-bo, CEO of ZEROBASE INTERNATIONAL. "SUN+MOON sits in between: we pick just 20 and connect the Seongsu store with overseas distribution as one. Vertical curation already exists in beauty, but most of it is about scaling up. We aim for the opposite — narrowing the focus sharply, with a designed sensibility and recommendation criteria. We re-curate K-beauty around the rhythm of day and night."

SUN+MOON is a K-beauty vertical curation store operated by ZEROBASE INTERNATIONAL Co., Ltd.

Official channels: sunplusmoon.com and @sunplusmoon_official on Instagram and TikTok.

ZEROBASE INTERNATIONAL is a K-brand distribution company based in Seongsu, Seoul, operating on four pillars: domestic distribution (special channels such as live commerce, group buying and pop-ups), the Seongsu flagship complex, global export, and brand incubation. Partnership inquiries: business@zerobase-intl.com.